“The Proper-Fitting Bra Gives Her Just the Lift She Needed” By Brigid Schulte, Washington Post Staff Writer and published Monday, July 6, 2009 offers an intimate account of the power of bra fitting;

“We women come in dissatisfied, she says. We’re too short. Too tall. Too fat. Too skinny. Our breasts are too big, too saggy, too small. We have flashbacks, like Scrooge, like me, to the ghost of mortifying fittings past. Nothing is ever right. Maybe once we’ve finally lost that 10 pounds. Ours is a society so titillated with a woman’s mammary glands, there’s even a Web site dedicated to 99 names for breasts. What women need, she says, is a refuge from the knowing late-night jokes, a place where breasts can just be breasts.”

The article is deeply personal, as is the bra fitting process.

“It was in dressing rooms like this where you experienced the kind of naked humiliation that made you wear the thing for years, until the underwire was sharp and twisted and threatened to pierce deadly holes in your rib cage. Anything but to have to go back to that shame-filled little dressing room.”

A proper fitting can break the cycle of painful self conciousness, remove the awkwardness so many women privately feel about their breasts and their bras.  Congratulations to the Full Cup in Virginia for the amazing coverage and although the Post doesn’t list the other bra fit shops in the DC area, we are glad that they are getting women talking about bras.  Check around your town, google bra fitting, call the local lingerie store, and don’t bother with the mall! If you can’t find a good bra fit shop in your area, email us at pr@alamodelingerie.com to see if we can’t help you in the timeless quest for the Perfect Bra!!